Are you presenting a product to your client? Do you have to explain your recent research to colleagues? Do you need to update the board about finances? In all these cases you will use an informative speech.
The informative speech is the most common one, and I believe you had to deliver this type of speech in the past. For example, when you had a status update meeting about a project you were working on, you had to inform your boss and colleagues about the current state and where you are going. So, what are the benefits in improving this skill?
You will respond appropriately to an audience, a topic and time constraints. Also, you will design presentations accordingly to your audience knowledge and expectations. In addition, you will stay on track with the expected topic. When you have a 10 minutes window slot at a meeting you won’t deliver an hour long presentation anymore.
You will create good informative goals and you will explain complex topics and evidence to your audience in a clear way. You will transform complex ideas to more accessible ones.
Later on, we are going to take a look at the arrangement; how to structure presentation in a clear and logical manners. Also, we are going to focus on the delivery and how to gain more credibility and engage the audience.
Relation to Canons of Rhetorics
At the first phase, invention, you need to find a topic and convert it for the audience and time constraints.
What is the best way to organize the presentation for someone who doesn’t know much about the topic? This is the question you should ask yourself during the arrangement.
Metaphors and examples support your style. Also, avoiding jargon is considered a good practice, and if you have to use jargon, define it.
As well as in the impromptu speech, you should speak from your memory. Organize the presentation to your advantage.
Balancing a credibility and an interest of the speech is a challenging task. When you speak to gain the credibility you must know the line when the speech just gets boring. Try to avoid these moments.
In general, you should speak to inform and educate your audience. You shouldn’t demonstrate how smart you are or how much experience you have. Balance your evidence with examples and make clear language choices. Focus on the audience and not at yourself and you should be fine.